PROJECT STORY

Renault

Company
Renault
Project Type
Showroom Lighting
Location
İstinye / İstanbul

Automotive giant Renault, prefers LAMP 83 for lighting solutions in its showrooms in Turkey.

Renault

Renault Turkey has been illuminating its dealers for more than two years with LAMP 83’s custom made luminaires according to its exclusive lighting concept.

Renault’s intention was to create same archtitectural & lighting concept in line with its corporate identity, in its all worldwide dealers. Therefore, LAMP 83’s lighting project & customade luminaires which were created exclusively for Renault, had to be inspected & approved by Renault’s head Office in France, before the start of a mutual cooperation.

In ‘Mais Boğaziçi’ dealer, located in İstinye spanning over 3.400 m2, luminaires that are exclusively designed for Renault’s illumination concept, were all located bearing cars’ exact positions within the dealer. Moreover, the project was undertaken to provide necessary light levels determined by Renault France and to highlight ‘only’ cars.

How Was Illuminated?

As ceiling of the showroom was very high, for all 309 luminaires in different electrical power, custom made fixing details were prepared, according to renault’s exclusive pendant luminaire concept.

Thanks to 77W LED tracklights which were used in dealer’s exclusive sections such as ‘Passion, Actu and ZE’ where distinguished & special cars to be displayed, higher level of illumination levels were reached as well as providing more attractions for those cars.

For all other Renault cars’s illumination, again custom-made 2x40W LED pendants were located to ensure that cars were illuminated through their side sections, rather than their roofs.

In order to ensure customers to walk around in a comfortable way, wide corridor areas was enlightened in a lower level of light flux by 2x20W LED pendants.

For Dacia sections of ‘Mais Boğaziçi’ dealer, a completely different lighting concept was followed, including custom-made ‘2x44W+30W’ LED pendants ton sure that section is perceived in a different way comparing to Renault parts.

Which Products Were Used In Project?


ARK

SILVER

SILVER