Adidas

‘As ADİDAS our target related with lighting is that the illumination should be as strong as to attract to invite customers to come in and as well designed as possible to ensure that they find the correct products very easily. We receive tremendous amount of help of lighting systems to create a good customer experience and to make them to meet with the products that we selected. We know very well that correctly positioned & used lighting systems increase visibility of the products thus also increasing our sales. Even though we were happy with previously used halogen systems regarding color rendering, we decided to go for LED lighting as halogen lamps were creating a huge heat within the stores, consuming a lot of energy and their maintainance costs were very high. Initially it seems that LED systems is more expensive than halogen lighting, but due to energy savings provided by LED after only one yea, investment in LED becomes more advantegous and the cost difference in between both systems disappears. Moreover LED systems have got some additional and significant benefits in terms of operating costs such as they have much longer economical life comparing to halogen lamps and they even ensure that our mechanical cooling devices work less and their maintaniance costs are reduced as well due to LEDs are not heating up the stores.’